This project pioneered Artificial Intelligence for Visual effects and also realtime technology. First time in the world using Pathtracer for Unreal for world class Commercial Project when it was still beta without losing realtime integration and final rendering.
Crafted late 2022 relased January 2023
I am glad we worked on Nike’s ‘Never Done Dreaming Big’ CNY film with THE MILL Shanghai. The spot follows four kids with big ambition, still not allowed to sit at the adults’ table to eat.
It is around this table our 4 dreamers explore their limitless imaginations, and how they will influence the next generation through their own success.
These kids do, however, look quite familiar. The commercial features Two-time Grand Slam champion Li Na, Chinese men’s basketball captain Yi Jianlian, Chinese football goddess Wang Shuang and 110m hurdles legend Liu Xiang.
How did we do this? It wasn’t makeup and prosthetics.
We used the latest AI technology. Utilising great casting, with actors that look almost like mini versions of the athletes. Our bespoke AI analysed data across all the necessary shots, enabling our creative team to seamlessly take the athletes back to their childhood days.
There you have it. Magic, really.
